STAR Ananda is the first 24-hour free-to-air [free-to-air (FTA) television broadcasts are sent unencrypted and may be received via any suitable receiver] national Bengali news channel in India. Launched on 1 June 2005, the channel is a joint venture of STAR, which is owned by Rupert Murdoch, and the Anandabazar Patrika Group [ABP] and is hosted under the umbrella of MCCS (Media Content and Communications Services India Limited). STAR Ananda claims to have introduced a "paradigm shift" in the broadcast of regional vernacular news. It claims to provide "in-depth" and "extensive coverage" of local, national and global news. Star Ananda has the highest TRP ratings for news programs compared to other major news channels like 24 Ghanta, Tara News and Aaj Tak. It also has the highest market share, channel share [viewing share of various channels], and highest ratings according to Indiantelevision.com.
Star Ananda exhibits a pro-reform, pro-industrialization, and a distinct centrist slant in reporting. It also shows a definite political nuance whereby the channel always commends the West Bengal Chief Minster, Buddhadeb Bhattacharya, whereas it portrays the ruling Communist Party of India-Marxist (CPI-M) in a poor light.
Name of source: STAR Ananda
Operated by: Media Content and Communications Services India Limited (Joint venture between STAR group and ABP group)
General Introduction: STAR Ananda is a 74:26 joint venture between Ananda Bazar Patrika [ABP] TV – a 100% subsidiary of ABP Private Limited, and STAR News Broadcasting Limited, a subsidiary of the STAR Group; two of the biggest brands in Indian media. Headquartered in Kolkata and housing state-of-the-art production facilities, STAR Ananda comprises an extensive bureau network. Headed by Uday Shankar, CEO MCCS, the channel boasts of its "unparalleled, comprehensive and incisive news coverage." According to data provided by Television Audience Measurement India, the channel received forty-five per cent of the viewership among all news channels on its first day of service (June 1, 2005) and 38 per cent over the next four days. With an over 40 per cent majority market share in the Kolkata and West Bengal markets amongst all news channels in its first week, STAR Ananda continues to consolidate its hold over Bengali viewership.
Star Ananda exhibits a pro-reform, pro-industrialization, and a distinct centrist slant in reporting. It also shows a definite political nuance whereby the channel always commends the West Bengal Chief Minster, Buddhadeb Bhattacharya, whereas it portrays the ruling Communist Party of India-Marxist (CPI-M) in a poor light.
Name of source: STAR Ananda
Operated by: Media Content and Communications Services India Limited (Joint venture between STAR group and ABP group)
General Introduction: STAR Ananda is a 74:26 joint venture between Ananda Bazar Patrika [ABP] TV – a 100% subsidiary of ABP Private Limited, and STAR News Broadcasting Limited, a subsidiary of the STAR Group; two of the biggest brands in Indian media. Headquartered in Kolkata and housing state-of-the-art production facilities, STAR Ananda comprises an extensive bureau network. Headed by Uday Shankar, CEO MCCS, the channel boasts of its "unparalleled, comprehensive and incisive news coverage." According to data provided by Television Audience Measurement India, the channel received forty-five per cent of the viewership among all news channels on its first day of service (June 1, 2005) and 38 per cent over the next four days. With an over 40 per cent majority market share in the Kolkata and West Bengal markets amongst all news channels in its first week, STAR Ananda continues to consolidate its hold over Bengali viewership.
Programming: The top news programs include Ek Dojon Golpo (A Dozen Stories) and Star Khobor (News).
Listed below are the top rated news programs on Star Ananda:
Listed below are the top rated news programs on Star Ananda:
Name of Program: AAJ Ey Rajye (Today in this state)Time: Daily 0500 PM Indian Standard Time [IST]
Description: Covers news from the 18 districts of West Bengal.
Name of Program: Akhon Kolkata (Kolkata Now)Time: Daily 0600 PM IST
Description: Covers news from around the city and provides a roundup of the daily news.
Name of Program: 7 Tar Duniya (The world at 7)
Time: Daily 0700 PM IST
Description: News update for the day also includes national, international and sports news.
Time: Daily 0700 PM IST
Description: News update for the day also includes national, international and sports news.
No comments:
Post a Comment